About Image
digital specialist
Based in hong kong

About

(02)
Human-Centered Product Designer | Cybersecurity-Informed UX Strategist
I am Inna, a specialist in Product and Human-Centered Design with over 9+ years of experience in creating intuitive and secure digital solutions. I have a proven track record of designing user-friendly interfaces for government systems, with notable projects for the Western Australia Police, where I prioritized both usability and security.

What sets me apart is my unique combination of deep human-centered research and cybersecurity expertise. I design systems that make security feel seamless yet robust, utilizing explainable AI cues, adaptive personalization, biometric-first flows, and ethical agentic collaboration to minimize friction without compromising protection.

Additionally, I have successfully delivered SaaS fintech solutions to clients in APAC. I am dedicated to utilising research, prototyping, and collaboration to address complex challenges across various sectors.
experience
2025-Now
QFPay Global Fintech | Hong Kong SAR | Lead UX/ Design System
2023-2025
Digital Product Owner (Self-Employed) | Hong Kong SAR
2020-2023
Genvis: Government Sector Projects  | WA Australia | Lead Product Design  / User Experience Strategist
2014-2022
Tilde Studio | Hong Kong SAR | Director / Digital Consultancy
2017-2018
Tofugear Limited | Hong Kong SAR | Lead UXD / Product
2015-2016
Vidahouse (V-House ltd) | Shanghai, China | Senior Digital Specialist
featured client
WA Police (Government)
HSBC
Revolut
QFPay Global
Swoop Funding
Roger Dubuis
CHANEL
Nike
Gucci
SERVICE
Human-Centered Product Strategy
Cybersecurity-Informed UX & Design Systems
HCI Research, Accessibility & Inclusive Design
Agentic & Adaptive Product Design
DesignOps & Delivery Leadership