CHANEL

After researching both online and at the CHANEL store located in the Prince Building in Hong Kong, I discovered a significant issue for the store management team: numerous customers faced long waits for personalised consultations in the boutique, leading to excessively long queues, particularly due to tourists with limited time for luxury shopping. Many of these customers are active on social media, which prompted the idea of integrating the online experience with in-store services through an application. I built a platform with engineers to enhance the experiences of both clients and in-store consultants, enabling better communication and improving appointment scheduling, along with an online shopping experience in-store using RFID technology and WeChat QR code payments.